Three reasons putting your best face forward on your website will make a positive impact on your business.
Our websites are our business storefronts. We spend a great deal of time showcasing our products and our services with great care. People “come in”, they like what they see and then they want to “meet” the person behind the brand. So, they head on over to your about me page. Are you making a great first impression with a professional headshot, or what I like to call a “Professional Business Portrait”? If not, learn why you need to put it at the top of your business to-do list.
A professional business portrait will:
1. Make a great first impression.
Let’s face it, how you look in your photo will determine how people will perceive you. When you look polished and put together, you’ll be perceived as a professional and that’s a great way to introduce yourself. Who doesn’t want to work with a professional?!
2. Make a visitor’s experience more personal.
Sure, people can read your about me page and get a sense of who you are, but a Professional Business Portrait will add a personal touch. People will get a sense of your personality before they meet you. This will make you more approachable which, in turn, will make it more likely that they will contact you.
3. Become your brand image.
Think about how many times you’ve had to provide a profile photo on a social media sites and it’s easy to see why your business portrait becomes your brand image. People will inevitably associate your profile image with your business. SO remember to keep it relevant and current.
A Professional Business Portrait is the best investment in you. It’s your chance to put your best face forward and make a lasting impression.