With tax season fast approaching we are forced to take a good hard look at the financial health of our business. One the challenges we all face is deciding where to invest our resources to help our businesses continue to grow and increase profits. Although there are many options, I'd like to share three ways you can begin to invest in your business today.Read More
Taking care of your clients is important - giving them a little extra something to say "thank you" helps build the relationship and leaves a lasting impression.
You don't need to give something extravagant - you can start small and still make a big impact.Read More
I'm a major Valentine's Day enthusiast - and not just for the chocolate, champagne, and flowers! In the doldrums of winter, I like to see Valentine's Day as a reason to shake off the seasonal blues and celebrate the people in my life who mean so much to me. I also use this time of year to focus on taking care of my business and my self-care.Read More
What's the first thing your visitors see when they go to your website?
It's your home page.
And what's the first thing they read when they get to your site?
Not those dreamy descriptions of your product. Not those thoughtfully planned blog posts. Not even your well-written About Page. The first thing they read is the all-important home page copy - a piece of their website that many business owners sorely neglect.Read More
When it comes to branding, authenticity is key - especially for small businesses. Your customers are buying your brand as much as they're buying your product. Your brand voice should reflect your personality, and above all, it should be real and authentic. This authenticity helps build trust and connection with your target customer.Read More