Three Ways You Can Invest in Your Business Starting Now

Three Ways You Can Invest in Your Business Starting Now

With tax season fast approaching we are forced to take a good hard look at the financial health of our business.  One the challenges we all face is deciding where to invest our resources to help our businesses continue to grow and increase profits.  Although there are many options, I'd like to share three ways you can begin to invest in your business today.

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Bonnie's Guide to Loving Yourself and Your Business This Season

Bonnie's Guide to Loving Yourself and Your Business This Season

I'm a major Valentine's Day enthusiast - and not just for the chocolate, champagne, and flowers! In the doldrums of winter, I like to see Valentine's Day as a reason to shake off the seasonal blues and celebrate the people in my life who mean so much to me. I also use this time of year to focus on taking care of my business and my self-care. 

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Are You Forgetting This Essential Component to a Successful Website?

Are You Forgetting This Essential Component to a Successful Website?

What's the first thing your visitors see when they go to your website? 

It's your home page.

And what's the first thing they read when they get to your site?

Not those dreamy descriptions of your product. Not those thoughtfully planned blog posts. Not even your well-written About Page. The first thing they read is the all-important home page copy - a piece of their website that many business owners sorely neglect.

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Three Tips to Being Authentic in Your Branding

Three Tips to Being Authentic in Your Branding

When it comes to branding, authenticity is key - especially for small businesses. Your customers are buying your brand as much as they're buying your product. Your brand voice should reflect your personality, and above all, it should be real and authentic. This authenticity helps build trust and connection with your target customer. 

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