Pretend we just met at a cocktail party. What's your 15-second "elevator pitch?"
Ex: "I sell a lot of package X, but I'm sick of those! I'd prefer to sell more of package Y."
For example: your dream customer goes to your website. How would you want them to describe it in three words?
Ex: Age? Gender? Income bracket? Style? What does he or she value when it comes to your business?
We like to scope out the competition to see how your brand stacks up.